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Hello Brighton Marathon runners.

We at Coast (Richard, Jeanette, and I), will be offering free express massage and stretch aid to all Brighton Marathon runners.

We are prefectly placed at mile 18 (198 Church Road, Hove) so that if you feel in need of a little help as you are running past, we can use 5 mins to help you and your body make it through the rest of the course.

We will be cheering for you!

 

The effects of sports massage

As the summer is approaching no doubt more and more of you will be inclined to start some kind of exercise regime. Perhaps some of you are preparing for your beach summer holiday; or are motivated to improve your fitness levels to feel healthy and energised over the summer months; or perhaps you just want to get the maximum benefit from this gorgeous weather by exercising outside in the sunshine.

 

Others, no doubt, are in full flow with your training programmes psyching yourselves up for the big event – the Brighton Marathon 15th April (or perhaps  London? or Paris? ), not too long to go for you now folks!

 

Whether a beginner, a serious exercise enthusiast or an elite athlete, without a doubt the benefits of sports massage can be reaped by all.

 

What are the benefits of sports massage?

Generally, the main benefits experienced from sports massage fall into two categories: (i) injury prevention (ii) enhanced performance

 

Identifying problem areas – breakdown of scar tissue:

All sports contain a repetitive element (as do most occupations), therefore muscles can get overworked and overloaded, this can lead to muscle fibres being torn on a microscopic level (micro-trauma). This is turn causes bleeding and inflammation; the body will repair this by forming adhesive bonds to heal the afflicted area. If the same muscles continue to be used this can lead to yet more overuse and secondary micro-trauma and so on, causing the formation of further scar adhesions. This may begin to affect the elasticity and function of the muscle, also having a knock-on effect to the whole muscular and skeletal system, which in turn can lead to a more complicated injury pattern.

 

Having regular sports massage helps to identify these problem areas and deal with them by using various frictional techniques to break-down scar tissue & fibrous knots, therefore, preventing further injury.

Improves self-awareness:

Regular massage helps the exercise enthusiast become more in-tune and aware of what is happening in different parts of their body. This helps them to adjust their training accordingly and can improve the quality and quantity of their training.

Improves recovery:

Massage boosts the circulation; consequently after exercise massage helps the circulation to remove waste from the muscles e.g. lactic acid and helps to bring fresh blood to the muscle fibre cells, helping to restore nutritional levels. This improves the recovery time for athletes, preparing them effectively for their next training session. 

Improved elasticity:

Deep longitudinal massage strokes and sports massage techniques e.g. STR ( soft tissue release), MET (muscle energy technique), can stretch specific localised areas of tissue by drawing them apart in all possible directions in a way that functional stretching by an athlete alone cannot achieve. This helps to improve the elasticity of muscles and the overall flexibility of the sports person, which ultimately enhances performance.

Relaxation:

Massage has an effect on the nervous system. It stimulates the nerve receptors in the muscles that control tissue tension and helps the body to let go and relax the tissues, releasing tension and helping to reduce pain. This affects tension throughout the body.

Massage triggers the parasympathetic system, which slows down the heart rate, deepens the breath and allows the whole body to enter a state of deep rest and relaxation.

In conclusion:

Whether you’re just about to start your summer exercise regime or whether you’re an all year round sports person, it is very beneficial for you all to build some quality time for regular sports massage into your training schedule.  Then you too can benefit from reduced injuries and IMPROVED PERFORMANCE! Your body deserves it!

 

Attention: Brighton marathon runners:

Remember the Coast Team will be offering Free Express Massages on the day of the Brighton Marathon at mile 18. Richard, Anne and I will be set up outside the clinic at 198, Church Road. Please come and see us if you’re struggling and hopefully we can help you get through the rest of the race, with a smile on your face.

We will also be available for post event treatments during normal clinic opening hours from Monday 16th April! GOOD LUCK & ENJOY !

Written by Jeanette Mahoney, Massage Therapist.

 

                                           

 

From us to you.

 

 

 

Margaret Sinclair, Osteopath and myself, Anne French, Chiropractor, will be at the the Hove Town Hall Fair this weekend, September the 24th and 25th.

We will be giving FREE Spine Checks. This gives you the chance to talk with us regarding any aches and pains you may be concerned about. Great for those family members you’ve been worried about but you just can’t get them in to talk to anyone. Bring them to us this weekend and we will be able to give our opinion and advice.

Man with lower back pain

Also on Sunday I will giving a free talk on Back Pain.  This will include helpful tips on how to help yourself.

There will also be other therapies you can try, things to buy, you can even have your palm read if you want to. So come on down and have some fun with us this weekend at the Hove Town Hall Fair.

This is the last weekend of the fringe and therefore your last chance to come on down to the beach hut to support i leave my mark – a from nothing’ project, meaning all those involved are donating their time, skills and smiles to make a difference to the lives of children, in this fun, colourful community initiative.

The principle behind i leave my mark is simple.  Donate £1 and leave your mark … that being your finger print.  We aim to collect one of the world’s largest collections of finger prints as a statement of our commitment to the future of our children.  Obviously you don’t need to leave your finger print to donate, and you can donate more than a £1! There are no rules  – apart from every penny goes directly to charity!

Coast is proud to be one of the businesses sponsoring i leave your mark and I will be at the beach hut this weekend (it’s near 1st avenue, you’ll see us) to help collect finger prints and donations. Come down and show your support so that we can help support local children that need our help.

I’ll see you there.

Well done all you Brighton Marathon runners. What a great atmosphere from some great people.

It was my great privilege to try to help those runners that found their way to my portable massage table outside the clinic on Church Road. Interestingly – not one of my many patients that ran the Marathon needed my help. (Could it be that they already know how gentle I am with soft tissue work – or – that they are in such good shape?)
So much fun mixed with so much pain. Don’t know how many of you did it. Such conviction.

Congratulations and see you next year.

DETOX CLASSES AT COAST

Our Nutritionist Sue Aston, is running a 6 week detox course here at Coast starting on Thursday 17th March 2011.

Sue will take you through a 6 stage program to gently cleanse and rid your body of toxins so you feel energised and healthy!

 

The classes will inform you:                                               

  •  Why detoxing is important
  •  The easiest and safest way to detox
  •  How to maintain a healthy lifestyle

 

Sue will issue information hand-outs at the end of each class which will include easy recipes and ideas.  If you are unable to make a class, the hand-out will still be available for you. 

You will be asked to keep a diary of how you feel from one week to the next, which will ensure Sue can give you the very best advice for you individually.

The classes will be held every Thursday, for six weeks, starting on 17th March 2011 at 6.30pm.  Each class will last for an hour but extra time at the end will be allowed for any questions.  The cost of the course is only £50 which includes all hand-outs!  To ensure personal treatment, places are limited, so book yours now to avoid disappointment!

An apple a day could keep the Chiropractor away!

An apple a day could keep the Chiropractor away!

Free Talk – Allergies – How Nutrition Can Help!
 

By Sue Aston, Nutritionist.

7pm, Thursday, 26th August

Be sure to book your seat as this one is definately going to be busy.

 

 

 

Sue AstonSue Aston, nutritionist, is back by popular demand. This month the topic affects everyone to some extent – Arthritis. Come and learn how you can improve your health by simple changes to your diet.
7pm, Thursday 29th July.

Richard HusseinySo many people have shoulder problems. If you are one of them, take the time to come along to learn from Richard Husseiny and Anne French, who have a wealth of knowledge and are giving a talk on how to treat and rehab shoulder injuries. This is one you are not going to want to miss!

Book out 7pm, Thursday, 22nd July.

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